Volvo plans to take on Tesla in the high-performance electric car race after splitting out its Polestar division into a separate brand.<\/p>\n
The move signals a further expansion of the global ambitions of the Swedish -carmaker\u2019s Chinese owner, Geely Automotive.<\/p>\n
Polestar said it would use its close links with Volvo to \u201cdesign, develop and build world-beating electrified high-performance cars\u201d, although it will have its own management team.<\/p>\n
The company promised a \u201cportfolio\u201d of vehicles, indicating that it will launch models into different segments of the market rather than focusing only on high-priced cars. At least some of the cars will be fully electric but the company declined to say more, adding that it would issue more details in the autumn.<\/p>\n
The brand will also continue to create high-performance models for Volvo, in a manner similar to the relationship between the AMG sub-brand and -Mercedes-Benz.<\/p>\n
The new business will be run by -Thomas Ingenlath, Volvo\u2019s design chief, with Jonathan Goodman, Volvo\u2019s head of communications, becoming chief operating officer.<\/p>\n
Mr Ingenlath said: \u201cI am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team.\u201d<\/p>\n
Hakan Samuelsson, Volvo\u2019s chief executive, said: \u201cPolestar will be a credible competitor in the emerging global market for high-performance electrified cars.<\/p>\n
Tesla is the market leader in high-performance electric cars, with rivals such as Mercedes and Audi yet to produce fully electric premium models. But Polestar\u2019s move into the field as a separate brand marks a different strategy, in pitching a new marque directly against the Californian carmaker.<\/p>\n
The move also marks the latest expansion for Chinese carmaker Geely. It bought Volvo from Ford in 2010 and has overseen the revival of the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Volvo plans to take on Tesla in the high-performance electric car race after splitting out its Polestar division into a separate brand. The move signals a further expansion of the global ambitions of the Swedish -carmaker\u2019s Chinese owner, Geely Automotive. Polestar said it would use its close links with Volvo to \u201cdesign, develop and build […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[71,47],"tags":[1667],"_links":{"self":[{"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/posts\/1074"}],"collection":[{"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=1074"}],"version-history":[{"count":0,"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/posts\/1074\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=1074"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.notebookbattery.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}