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15Aug/190

How to understand the relationship between OPPO and vivo?

OPPO and vivo are dubbed as blue and green factories in the workshop. Of course, this is mainly because OPPO's trademark is green, and vivo's trademark is blue. Together with the teacher's door, the two product lines, marketing, The product chain, such as design, is almost the same, so the two brands are often put together.

For now, OPPO and vivo can be said to have nothing to do with each other. Although there are quite a few common shareholders, the equity institutions and operations are independent and there is no affiliation, although some of the market channels will cooperate. But more is still more competition, after all, the peers are the family. Therefore, the two brands are both cooperative and competitors.

We all know that these two brands belong to the BBK Group. It is said that BBK Group has to talk about Duan Yongping, the founder of BBK. Speaking of Duan Yongping, some people may not know, but when it comes to "small bully learning machine", it is as good as it is. In the 1990s, Duan Yongping graduated from the university and entered the township and small factory, which is the predecessor of Xiaobawang Company. After the efforts of Duan Yongping, the small factory's three-year output value reached RMB 1 billion, and it was officially named “Zhongshan Bawang Electronic Industry Company”. The bully became a microcosm of Duan Yongping.

Later, due to the business philosophy, Duan Yongping and Xiao Bawang "peacely broke up." Then Duan Yongping went to Dongguan to establish the BBK company. BBK's main business is reading machines, VCDs, DVDs and BBK music phones. At the beginning of 1999, BBK was split into three companies with independent ownership and non-affiliation. Today, the head of BBK Mobile Phone Company is responsible for the communication business; Huang Yihe is responsible for the education of electronic business and has now retired; Chen Mingyong is responsible for the audiovisual business.

In 2001, Duan Yongping worked as a medium, and three backgammon companies spent a total of 30 million yuan to register OPPO. However, Shen Yu and Huang Yihe did not intend to join OPPO, so Chen Mingyong bought out the OPPO brand. Later, the BBK audio-visual company closed down. The original 2-3 employees were added to OPPO. This is the predecessor of Guangdong Opal Electronics Industry Co., Ltd.

In the era of functional machines, BBK was named after BBK. It is the main music phone. The BGM music phone BGM was everywhere, but after entering the era of smart phones, it began to reform. In 2011, due to the development of BBK's business, BBK launched a brand new smartphone brand, vivo, which is now Guangdong Weiwo Electronics Industry Co., Ltd., and the company is fully responsible for it.

For today, the OPPP mobile phone is the Opal Mobile Company. The VIVO mobile phone is a smart phone brand launched by BBK in 2011. At the beginning, it was called BBK VIVO, and then gradually removed the BBK. Therefore, Duan Yongping has a stake in the vivo company, about 10%, which is equivalent to the shares held by the company's chairman Shen Yu. However, because Chen Mingyong bought out the stake in OPPO, Duan Yongping has no relationship with OPPO.

To put it simply, the BBK Group is no longer there. Only Education Electronics has a brand that retains BBK, but it is also trying to make it autonomous. BBK mobile phones can be understood as the predecessor of vivo. After all, it is the main music, and oppo It was established by BBK executives, and the name has been used from the functional machine to the intelligent machine era.

From this history, we can see that BBK, vivo and oppo are the result of changes in the development of the times, including the same. It is inevitable that every time you encounter an electronic product, everyone’s philosophy is different. It is very normal. As for the OV approach, it is probably because it is also working in the BBK Group, which is deeply influenced by Duan Yongping and BBK.

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13Jul/190

OPPO Vice President: Where will the 5G killer app appear?

In June this year, the Ministry of Industry and Information Technology of China officially issued China's domestic 5G commercial license. According to Liu Chang, dean of the OPPO Research Institute, the official issuance of 5G licenses can greatly promote the development of the entire industry chain including equipment manufacturers, operators, terminal manufacturers and application developers.

Chinese mainland media Sina Finance Beijing time on July 12 reported that 5G in the end what are the advantages? Which industries will it subvert? What is the change in tariffs compared to 4G? What is the status of China's 5G in the world?

The report interviewed Liu Chang, vice president of China's smartphone manufacturer, and Liu Chang, dean of the institute. "The 5G license is like a starting gun, marking the final sprint of 5G industrialization.

Technically, 5G applications include three major scenarios, eMBB, URLLC, and mMTC, which provide higher bandwidth, higher speeds, and lower latency. Liu Chang gave a popular example to explain the application of 5G. In terms of highways, high bandwidth is analogous to lanes. The high rate is analogous to whether the highway is speed limited. Is the low delay analogous to whether it will be on this highway? There are traffic jams and traffic congestion.

"If we say that we are expanding the lane by 5 times and 20 times on the existing highway, we will limit the speed to 200 km/h or even 300 km/h, and this highway is not delayed. It will give us great travel and great convenience to the whole society." Liu Chang said.

However, for mobile phone manufacturers, there are still some controversies about the 5G application scenario. Some industry insiders believe that there is no killer application that can drive users to replace 4G phones with 5G phones.

“This is a process of chicken first or egg first.” Liu Chang said that reviewing the past generations of communication technologies, such as from 3G to 4G, is also the preparation of the first technology, and then the birth of the super-applications. For the specific application scenario of 5G, he cites, for example, a high rate. In video applications, the time it takes to download a high-definition movie may be shortened from the previous ten minutes to a few seconds, and online viewing can also be unbuffered. “It can help us to have a great experience improvement in our daily life and entertainment.”

Liu Chang even gave a scene similar to the sci-fi movie. OPPO is studying the new 3D technology, which can be used to talk in front of the real person during the video call, to achieve the immersive feeling. The arrival of these technologies and scenarios requires the foundation of 5G infrastructure. "I believe that after the 5G infrastructure is perfect, there will be many super applications that can be accepted by users."

Compared with 4G mobile phones, the development of 5G mobile phones faces different challenges, such as antenna design, power consumption, performance design, and stacking of the whole machine. 5G mobile phones will add a lot of devices compared to 4G mobile phones, but the size of mobile phones will not increase, so it is necessary to do a lot of work in device integration, stacking, layout design, and optimize the performance of the antenna. Although China's Ministry of Industry and Information Technology has issued 5G licenses, the current operator network is still in its infancy, and China's domestic 5G handsets have not yet been officially commercialized.

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